Helium 10

Helium 10 Review: Is It Better Than Jungle Scout?

As an Amazon seller, you know that optimizing your product listings and keeping track of your competition is essential to success. Enter Helium 10, an all-in-one software suite designed to help you dominate the Amazon marketplace. In this article, we’ll dive deep into Helium 10’s features and see how it can benefit your business.

What is Helium 10?

What is Helium 10

Helium 10 is a comprehensive suite of tools designed to help Amazon sellers streamline their operations and boost their profits. It includes everything from product research and optimization to keyword tracking and inventory management.


  1. Product Research: Helium 10’s suite includes tools like Black Box and Xray that help you find profitable product opportunities based on various criteria.
  2. Keyword Research: Helium 10’s Cerebro tool helps you find the most relevant keywords to use in your product listings, based on real data.
  3. Listing Optimization: The software includes an extensive suite of tools to help you optimize your product listings, including Frankenstein and Scribbles.
  4. Competitor Analysis: Helium 10’s suite includes tools like Profits and Alerts that let you track your competition and stay ahead of the game.
  5. Inventory Management: Helium 10’s Inventory Protector helps you avoid stockouts by limiting the number of units that can be purchased by a single buyer.

1. Product Research Tool

Helium 10’s product research tools are designed to help sellers find profitable products to sell on Amazon. These tools can help you find products with high demand and low competition, and even show you the sales trends and potential revenue for each product.

Black Box

Helium 10 Black Box

Black Box is one of Helium 10’s most popular product research tools. It allows you to search for products by keyword, ASIN, or category, and filter the results based on various criteria, such as sales volume, revenue, and the number of reviews.


Helium 10 Xray

Xray is another product research tool that provides detailed information about any Amazon product listing. It can show you the product’s estimated monthly sales, revenue, and even the number of units sold per day.

Listing Optimization

Optimizing your Amazon listings is crucial to rank higher in search results and increase your sales. Helium 10 offers a variety of tools to help you optimize your listings and improve your chances of making a sale.


Helium 10 Scribbles

Scribbles is a powerful listing optimization tool that helps you ensure your Amazon listings are fully optimized for search engines. It can check your listings for keywords, spelling mistakes, and other common errors that could hurt your rankings.

Index Checker

Helium 10 Index Checker

Index Checker is another listing optimization tool that can help you ensure your listings are being indexed by Amazon’s search engine. It checks your listings to make sure they are being displayed in search results for relevant keywords.

Keyword Research

Keyword research is essential to find the most relevant and high-traffic keywords for your Amazon listings. Helium 10 provides a range of tools to help you discover profitable keywords for your Amazon listings.


Helium 10 Magnet

Magnet is one of the most popular keyword research tools in Helium 10. It allows you to enter a seed keyword, and it will generate a list of related keywords with estimated search volume and level of competition.



Cerebro is another powerful keyword research tool that provides detailed information about your competitors’ keywords. It can help you find high-traffic and relevant keywords that your competitors are using, so you can use them to optimize your listings and increase your sales.

PPC Management

PPC (pay-per-click) advertising is one of the most effective ways to increase your Amazon sales. Helium 10 provides various tools to help you manage your Amazon PPC campaigns more effectively.


Ads is a powerful PPC management tool that allows you to manage and optimize your Amazon PPC campaigns. It provides detailed information about your campaigns, such as keyword performance, ad spend, and sales.



Frankenstein is another useful tool that helps you generate long-tail keywords for your Amazon PPC campaigns. It allows you to enter a list of seed keywords, and it will generate a list of long-tail keywords that you can use in your campaigns.

Sales Analysis

Understanding your sales data is crucial to making informed decisions about your Amazon business. Helium 10 provides various tools to help you track and analyze your sales data, so you can identify trends and make data-driven decisions.


Profits is a tool that provides detailed information about your Amazon sales and profits. It can show you your net profit margin, your best-selling products, and even your total expenses.


Follow-Up is another sales analysis tool that can help you track your Amazon customer feedback and reviews. It can automatically send customized emails to customers requesting feedback or reviews, which can help increase your positive reviews and boost your sales.

Inventory Management

Managing your Amazon inventory is critical to ensuring you have enough stock to meet demand, but not so much that you’re left with excess inventory. Helium 10 provides various tools to help you manage your inventory more efficiently.

Inventory Protector

Inventory Protector is a tool that helps you prevent fraudulent purchases and other potential issues that could result in excess inventory or lost revenue. It can help you set purchase limits for customers and even block certain customers from purchasing your products.


Alerts is another inventory management tool that can help you monitor your Amazon listings for any changes or issues that could affect your inventory. It can send you notifications about low inventory, product hijackers, and even listing changes.

Refund Management

Refund management is essential for ensuring you receive the full value of your Amazon sales and don’t lose money due to refunds or returns. Helium 10 provides various tools to help you manage refunds and returns more efficiently.

Refund Genie

Refund Genie is a tool that helps you identify potential refunds and returns that you may have missed. It can automatically scan your Amazon sales data and identify any potential discrepancies or errors that could result in refunds or returns.

Inventory Management

Inventory Management is another useful tool that helps you manage your Amazon inventory more efficiently, specifically when it comes to handling refunds and returns. It can help you track and manage your inventory levels and even automate the refund and return process.\

Helium 10 Pricing

Helium 10 Pricing

Helium 10 offers a variety of pricing plans to suit the needs of Amazon sellers at different stages of their businesses. While the basic plan is free, it provides limited access to Helium 10’s features. The four paid plans offer more advanced features, with pricing based on the level of access required.

1. Starter Plan:

At $39/month or $399/year, the Starter Plan includes complete access to the X-Ray feature, the Freedom Ticket Amazon training course for newbies, and access to the browser extension.

2. Platinum Plan:

The Platinum Plan, which costs $99/month or $999/year, includes all the features of the Starter Plan, as well as:

  1. Index Checker (150 uses/month)
  2. Alerts (100 ASINs/month)
  3. Keyword Tracker (2500 keywords/month)
  4. Follow-Up (2000 emails/month)

3. Diamond Plan:

For $249/month or $2499/year, the Diamond Plan includes all the features of the Platinum Plan, with increased usage limits for:

  1. Index Checker (300 uses/month),
  2. Alerts (300 ASINs/month),
  3. Keyword Tracker (5000 keywords/month)
  4. Follow-Up (10000 emails/month)

The Diamond Plan also allows for up to 4 Seller Central accounts and unlimited use of Walmart Marketplace tools, as well as inventory management for unlimited SKUs.

4. Elite Plan:

The Elite Plan, which costs $399/month, includes all the features of the Diamond Plan, plus the opportunity to learn with industry experts through monthly live sessions and quarterly in-person workshops. Elite Plan subscribers also gain access to an exclusive Facebook group.

Choosing the right plan for your business depends on its stage of development. If you’re just starting out, the Starter Plan may be the best choice, allowing you to build up to the more advanced features over time. Professional Amazon sellers may prefer the Platinum Plan, which offers both basic and advanced features to help grow their businesses.

Alternatives to Helium 10

For those looking for alternatives to Helium 10, there are several options available that offer tools for Amazon sellers at a good value. We have already compared Helium 10 to some of its top competitors, including Viral Launch and Jungle Scout.

Check out our detailed comparisons below to get more information on these alternatives:

  • Helium 10 vs Viral Launch
  • Helium 10 vs Jungle Scout

By reviewing these comparisons, you can gain a better understanding of the alternative options to Helium 10.

Final Verdict and Wrap Up

Helium 10 is an all-in-one suite of tools that can be extremely helpful for Amazon sellers. From product research to inventory management, it offers a wide range of features that can streamline your business and help you achieve success on the platform. While its pricing plans may be a bit steep for some sellers, its benefits outweigh the cost.

Of course, Helium 10 isn’t the only tool available on the market. There are several alternatives that offer similar functionalities at different price points. By comparing these options and taking into account your business needs and budget, you can determine which tool is best suited for you.

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