Amazon A+ Content is a powerful tool for sellers looking to optimize their product listings and boost sales on the world’s largest e-commerce platform. With A+ Content, sellers can create enhanced product descriptions that include high-quality images, videos, comparison charts, and other visual elements that help shoppers make more informed purchasing decisions.
In this article, we will explore everything you need to know about Amazon A+ Content, including its benefits, how to create it, and tips for optimizing your A+ Content for maximum impact. Whether you’re a new seller looking to get started with A+ Content or an experienced seller looking to take your listings to the next level, this post will provide you with the information you need to succeed on Amazon.
What Is Amazon A+ Content?
Amazon A+ Content is a highly effective method to improve customer confidence and drive sales conversions. By utilizing this feature, you can also potentially improve your ranking on Amazon Search Engine Results Pages (SERPs). In essence, Amazon A+ Content is like dressing up your content and giving it a chance to shine.
This feature allows you to incorporate multimedia elements, such as high-quality images, HD videos, and customized comparison charts, to create an engaging product page that appeals to customers. Amazon A+ Content is a premium feature that enables sellers to modify product descriptions for their branded Amazon Standard Identification Numbers (ASINs) using rich text and visually-appealing images.
In other words, it takes your product listings beyond the usual content that sellers typically create, in order to provide potential buyers with a more sophisticated online shopping experience.
Who Can Use It?
Amazon A+ Content is an exclusive feature that is only available to approved Brand Owners and Professional Sellers through the Amazon Brand Registry (ABR) program. This feature is part of the Vendor Central Program, which is invitation-only.
Once you’ve been approved to use Amazon A+ Content, you’ll have two options to choose from. The first option is Basic A+ Content, which includes five standard modules that are available to all sellers free of charge. The second option is Premium A+ Content, which provides access to seven modules and other advanced features, but is only available to approved Brand Owners and Professional Sellers.
After choosing between Basic and Premium A+ Content, you can then select from the Self-Service Modules: Basic, Silver, Gold, or Platinum, each with its own associated fee.
How Much Does It Cost?
The cost of using Amazon A+ Content can vary depending on how you choose to utilize it for your listings. One factor that can affect the cost is the Self-Service Modules, which typically cost around $400 USD per listing.
This option provides sellers with complete control over the design and layout of their listings, allowing them to choose how their content and images are presented. This option is well-suited for sellers with experience in branding or marketing products to consumers.
On the other hand, Amazon Builds is another option that costs about $1500 USD per listing. This option is ideal for sellers who have limited knowledge of effective product branding and marketing.
With Amazon Builds, you simply provide your product’s content and images to Amazon and they will take care of the rest. Amazon will select the most suitable design and layout for your listing, allowing you to sit back and relax.
How To Create A+ Content
Creating Amazon A+ Content may seem overwhelming at first, but it’s actually a simple process that can be completed in a few easy steps. Here’s a breakdown of the process:
- Log in to your Vendor Central account.
- Navigate to Merchandising and select A+ Details Pages.
- You will have two options to choose from: self-service or Amazon builds. Choose the option that works best for you.
4a) If you choose self-service, enter the ASIN for which you want to create content. You’ll see a list of options for building modules and layouts. Choose the build layout that suits your needs, keeping in mind that you can use up to five (5) modules per page. You can choose the same modules for each listing or mix and match them as desired. The fee may vary depending on the package of modules you select. Once you’ve chosen your modules, click continue and upload your images and content. Preview your page to see how it will look and, when you’re satisfied, click “add to cart” and pay the final price.
4b) If you choose Amazon builds for you, you simply need to upload your text and images to the Amazon team.
- Enter a descriptive project name that you can easily remember.
- Design your layout and upload your content. Always preview your page before publishing.
- Once you’re happy with the way your page listing looks, click “finish.” Amazon will review your listing and, if approved, it will go live within seven (7) business days. If it’s not approved, you’ll receive a rejection and can make changes to resubmit.
Amazon A+ Content Guidelines
Here are some important things to keep in mind about Amazon A+ Content:
- A+ content won’t improve your page ranking. If you want to improve your page ranking on Amazon, you’ll need to optimize your listings separately.
- Once your A+ page goes live, you have a maximum of two (2) business days to make edits. Therefore, it’s crucial to review your content thoroughly before hitting the “Finish” button.
- Avoid mentioning your competitors or their products within your A+ content as it can lead to the rejection of your A+ content.
- Your text and images should be unique to your A+ listing, which means copying and pasting from another listing is not allowed.
- There is a limit of five (5) product listings per vendor, so be selective when deciding which products to promote. Consider focusing on your best-selling products or those that require more attention to enhance their performance.
Benefits of Amazon A+ Content?
Amazon A+ Content provides a competitive edge for sellers in a market with thousands of product listings. With large, high-definition images and video, A+ grabs shoppers’ attention by providing a detailed explanation of the product, its usage, and its benefits.
Also, with the combination of vivid images and text makes it easy for shoppers to skim and absorb information. By showcasing eye-catching images and highlighting all the features and benefits of the product, A+ Content puts the spotlight on the product. According to Amazon, using A+ Content improves conversion rates, resulting in a 10% increase in sales compared to non-A+ product listings.
Amazon A+ Content is a valuable tool for sellers looking to improve their product listings and increase sales. By providing a competitive edge with eye-catching images and detailed product descriptions, A+ Content can grab shoppers’ attention and help improve conversion rates.
However, it’s important to keep in mind the limitations and requirements of A+ Content, such as the need for unique text and images and the two-day window for making edits once a page goes live.
Whether using self-service modules or opting for Amazon Builds, sellers can leverage A+ Content to effectively market their products and stand out in a crowded marketplace.