Managing social media can be a time-consuming process, from creating new posts to monitoring comments. However, this can be particularly challenging when you have numerous other business obligations to fulfill. Fortunately, social media automation tools are available to help you address this issue.
By using social media automation tools, you can automate tedious and repetitive social media tasks, allowing you to concentrate on other essential business projects and operations.
In this article, we have compiled a list of 10 recommended social media automation tools that can help streamline your social media management and free up your time for other vital business tasks.
1. Loomly
Pricing: 15-day free trial available with plans starting at $26/month.
Loomly is a comprehensive social media automation tool designed to assist with scheduling and organizing content for a variety of social media platforms such as Facebook, Instagram, Twitter, Pinterest, TikTok, and LinkedIn. Its intuitive interface is packed with innovative features that can help streamline your social media management efforts.
One of the key features of Loomly is its live post optimization tips, which provide you with helpful tips and recommendations as you work on your post. Additionally, the tool enables you to research the latest social media ideas, preview, automate, and manage approval workflows, as well as moderate comments and messages across all your social media channels.
Loomly simplifies social media campaign management by allowing you to create multiple calendars depending on the number of accounts you manage. With its search feature, you can quickly find post ideas pulled from RSS feeds, which the tool automatically places as draft posts ready for edits. The platform also provides optimization tips for each post, such as ideal size, copy length, and the best day and time for publication.
Collaboration is made effortless with Loomly as you can create team or client access to the calendar through email invites. Communicating with clients or superiors before publishing a post is made much easier without having to email back and forth.
Loomly also offers post promotion options where you can fine-tune your posts by specifying your target audience, assigning a boost budget, duration, and additional restrictions like minimum age or country selection for the post. Lastly, the tool provides essential metrics for your social media campaign, including the number of clicks, audience location, interaction stats in comments and messages, and much more.
2. Brandwatch
Pricing: Personalized pricing plans.
Brandwatch is a top-notch consumer intelligence provider, offering brands the ability to analyze and leverage conversations across millions of web and social media mentions. The company’s archive includes data from over 100 million sites, along with official access to major platforms such as Twitter, Tumblr Firehose, and Reddit.
What sets Brandwatch apart is its ability to streamline social media management for both small and large-scale companies. This consumer intelligence solution combines a vast amount of data to help brands parse and analyze valuable insights and create actionable steps. The tool helps businesses understand customer needs by providing excellent social listening features to track keywords and phrases and address brand concerns promptly.
In addition to social listening, Brandwatch offers automation features for scheduling, posting, ad moderation, customer service, and more. The tool also has an Engage feature that helps you go through every incoming social comment and direct message as it goes to the Brandwatch feed. With this feature, you won’t miss any complaints or concerns posted on your channels.
3. Sendible
Pricing: 14-day free trial available with plans starting at $25/month.
Sendible is another social media management tool that streamlines your publishing and marketing activities. Its comprehensive dashboard allows you to track and manage all your social media messages, which means you won’t miss any mention or post that requires your attention. This feature allows for effective delegation and collaboration among team members, contributing to a more efficient workflow.
One of Sendible’s most impressive features is its ability to monitor what people are saying about your brand or products on social media. This includes automatic sentiment analysis, which makes it easier to identify mentions that require immediate attention. As a result, you can quickly address any issues before they escalate and turn into bigger problems. This feature saves you time since you no longer need to go through all mentions manually to identify those that need your focus.
4. Brand24
Pricing: 14-day free trial available with plans starting at $49/month.
Brand24 is an advanced social media monitoring tool that helps businesses track brand mentions across various online channels. With its automated sentiment analysis feature, the platform can detect whether a mention has positive, negative, or neutral sentiment. This makes managing your online reputation more effortless by sending you instant notifications for negative mentions that need attention.
The authority index feature of Brand24 calculates the impact of each participant in a discussion, which helps you identify influential users who can help boost your brand reputation. Additionally, the platform allows you to generate automated reports and export data to share with relevant stakeholders or to use outside the platform.
5. Sprout Social
Pricing: 30-day free trial available with plans starting at $249/month.
Sprout Social is a social media management platform that offers an extensive range of features for publishing, engagement, analytics, and listening, making it one of the most comprehensive platforms on the market. It provides automation tools to scale up engagement, including Sprout Queue, which publishes posts at preset times or when your audience is most active.
Another unique feature of Sprout Social is ViralPost, which optimizes send times by analyzing audience engagement patterns over time, ensuring your content generates the biggest impact. Additionally, the platform offers automated reply suggestions for Twitter messages, which helps reduce response times.
Sprout Social also enables businesses to enhance their customer care efforts by automatically sending out surveys after customer interactions. By doing so, businesses can gather valuable feedback to improve their customer service. Overall, Sprout Social is an all-in-one solution for social media management that streamlines processes, saves time, and improves engagement.
6. AgoraPulse
Pricing: 30-day free trial available with plans starting at $49/month.
Agorapulse is a highly advanced social media management platform that offers an array of features to streamline and automate your social media management activities. With the paid plans, the platform enables you to schedule an unlimited number of social posts in a unified calendar, which will automatically be published at the most effective time to reach your target audience.
One of Agorapulse’s most significant advantages is the advanced social inbox that simplifies monitoring conversations related to your business. You can apply advanced filters based on data, labels, item type, and other parameters to prioritize the most important messages.
Also, the automated inbox assistant allows you to set up rules that can automatically complete tasks such as assigning, hiding, labeling, and deleting messages, thereby saving your valuable time.
7. Iconosquare
Pricing: 14-day free trial available with plans starting at $49/month.
Iconosquare is a powerful social media management tool that helps brands with analytics and campaign planning for various social media platforms such as Instagram, TikTok, Facebook, Twitter, and LinkedIn. It seamlessly combines social media listening with content scheduling, which makes it a go-to platform for both marketing staff and freelancers.
One of the standout features of Iconosquare is its advanced analytics capabilities. Brands can track various engagement metrics, including follower engagement per post, impressions, and follower evolution, among others. The community analytics feature provides data on the geolocation, language, age groups, and gender of your audience. Meanwhile, content analytics examines how different metrics influence your post’s success. In addition, Iconosquare’s Industry Benchmark feature allows you to set your own benchmark metrics by analyzing 100 other industries.
With Iconosquare, multiple profiles can be monitored from a single dashboard, and you can also compare your results with those of your competitors. The platform’s content scheduling and posting capabilities save you time, and its team collaboration setting makes it easy for your team to work together effectively.
Iconosquare’s user-friendly interface and powerful analytics provide detailed insights into your social media content, enabling you to create a more impactful social media strategy.
8. Buffer
Pricing: Free plan available with plans starting at $5/month.
Buffer is an all-encompassing social media management tool that allows you to easily organize and publish your posts on different platforms. You have the option to schedule your content in advance to be automatically published at a specific time, or you can set up reminders to notify you when it’s time to post. Additionally, for Instagram, Buffer offers the ability to schedule the first comment on your post to be published automatically once the post goes live.
With Buffer, social media engagement and management become more effortless. Its machine learning feature identifies posts with questions, comments about purchases, or negative sentiments so you can prioritize your response. Moreover, Buffer offers automated suggestions on the best time to post, the most effective post type, and the optimal posting frequency to help you improve your social media content strategy.
9. Hootsuite
Pricing: 30-day free trial available with plans starting at $99/month.
Hootsuite is a top social media marketing platform that offers a range of features to help you streamline your social media marketing efforts. It includes tools for publishing, engagement, monitoring, analysis, and advertising, making it an ideal platform for automating your social media tasks.
With Hootsuite, you can schedule your posts to go out automatically, and the platform provides recommendations on the best times to post on all the major social networks.
Additionally, you can use Hootsuite in conjunction with Proofpoint to automatically screen and analyze your posts to ensure compliance. The platform also allows you to save and create replies to common customer queries, and will automatically suggest the most appropriate response for each interaction. Hootsuite even enables you to build chatbots to automate certain aspects of your customer interactions, saving you time and effort.
10. PromoRepublic
Pricing: 14-day free trial available with plans starting at $49/month.
PromoRepublic is a social media management platform that prioritizes design, allowing you to create visually stunning posts without the need for additional software. With a library of over 100,000 templates and visual assets tailored for various social media channels, PromoRepublic streamlines the design process with AI-powered scheduling and robust metrics.
PromoRepublic’s centralized calendar offers flexibility in viewing past and planned posts, and allows you to view content on a daily, weekly, or monthly basis. Crafting posts is made easy with a variety of design assets and customizable templates, including articles, quotes, contests, Facebook Ads, and holiday-themed content.
With PromoRepublic, managing multiple social media channels is a breeze as you can separate content into different workspaces. This enables you and your team to audit and approve posts effectively, ensuring cohesive and meaningful social media content
Top 10 Social Media Automation Tools To Boost Engagement