domain name extension

How To Decide On The Best Domain Name Extension

Selecting the ideal domain name extension is crucial for effectively connecting with your target audience, enabling them to locate and visit your website. However, with an overwhelming array of choices available, including new ones regularly emerging, it can be challenging to determine the most appropriate option for your business.

Within this comprehensive guide, we will provide insightful answers to essential questions, including:

  1. Which domain extensions are considered the best?
  2. How can you make an informed decision regarding the best top-level domain for your needs?
  3. What are the newer and noteworthy options presently available in the market?

To begin, let’s establish a solid foundation by exploring the fundamentals of domain extensions.

What Is a Domain Extension?

To put it simply, a domain extension is the part of a URL address that follows the domain name and appears after the last dot. Common examples include .com and .co. These URL endings are also known as top-level domains (TLDs).

The domain name extension plays a crucial role in shaping your website’s online presence. With over a thousand domain extensions available today, the selection process becomes significant when choosing a domain name.

When combined with the domain name itself (known as the second-level domain or SLD), the website address becomes complete. For instance, we can take the example of

Additionally, subdomains exist as a means to direct users to specific pages within a website. For instance, the subdomain serves a distinct purpose.

If you’re interested in learning more about subdomains and their impact on search engine optimization (SEO), refer to our article What is Subdomain.

Furthermore, domain extensions are categorized based on the type of website they represent. Let’s dive deeper into these categories to gain a better understanding.

Types of Domain Extensions

When exploring different domain extensions to find the ideal top-level domain (TLD) for your website, it’s important to consider various types of extensions. Here are the most common types explained:

Types of Domain Extensions
  1. Generic domain extensions (gTLDs): These are the widely recognized top-level domains that are commonly associated with online businesses. They are not specific to any country or location, making them available for use by anyone. Examples of generic extensions include .com and .org, which have been established for a longer period.
  2. Sponsored domain extensions (sTLDs): Sponsored top-level domains are backed and sponsored by specific organizations or companies. These extensions are often intended for a particular industry or community. For instance, the .gov extension is exclusively reserved for U.S. government entities and agencies, while the .mil extension is designated for U.S. military websites.
  3. Country code domain extensions (ccTLDs): Country code top-level domains are associated with individual countries and consist of two-letter codes. They represent specific geographic locations, such as .uk for the United Kingdom. ccTLDs usually have regulations and restrictions governing their use, but some are open to the public, such as .co for Colombia.

By understanding these different types of domain extensions, you can make an informed decision when selecting the most suitable TLD for your website.

How Important is Choosing The Right Extension?

Based on a study conducted by GrowthBadger in 2022, the .com extension is widely regarded as the most trusted domain extension on the internet. This perception of trust is often associated with older or more traditional extensions like .com and .co.

When faced with a choice between a .com website and a less popular extension such as .icu, users are more likely to click on the .com website due to its established trustworthiness.

However, if you’re concerned about the impact of choosing a newer top-level domain (TLD) on your website’s ranking in Google search results, rest assured that it doesn’t affect search engine optimization (SEO).

It’s important to note that while .com remains popular, it may not always be the most suitable TLD for effectively conveying your business’s offerings and brand to your target audience. Different extensions can be more relevant and resonate better with specific industries or niches.

Additionally, it’s advisable to avoid TLDs that are associated with spam or scam sites to maintain a solid reputation. Some top-level domains with poor spam reputations include .rest, .hair, .wiki, and .live.

The domain extensions that have gained the most popularity over time are the traditional top-level domains such as .org, .com, and .net. These extensions have been in existence for a significant period, with the .com extension dating back to 1985, making it 37 years old.

Most popular domain extension
Study Done By

When ICANN (Internet Corporation for Assigned Names and Numbers) began its operations in 1998, all of the popular extensions on our list, except for .io, were already available and established.

Given their long-standing presence and recognition, it’s not surprising that these traditional extensions are highly sought after compared to the newer extensions that have emerged in the market (we’ll discuss those later).

Now, let’s get into a comparison of the most popular domain extensions, starting with the widely recognized .com extension.


Undoubtedly, the .com top-level domain (TLD) stands as the unrivaled leader in popularity among domain extensions. According to Statista, the .com extension currently holds an impressive market share of 47.8%, making it an exceptional choice for any business seeking a strong online presence. Initially designed for eCommerce websites, .com extensions have become synonymous with trust and credibility.

One of the key advantages of opting for a .com extension is its memorability. Due to its widespread usage, a .com domain is more likely to stick in the minds of visitors, enabling them to easily recall and revisit your website when needed.

However, it’s important to note that the popularity of .com extensions has led to a scarcity of available domain names. If you encounter difficulties in securing your desired domain or if the cost is excessive, don’t worry. There are alternative options worth exploring.


While the .com extension remains the preferred choice for many, the .net TLD serves as a viable alternative. It enjoys considerable popularity and is particularly associated with network services. If your business operates in the realm of network-related offerings, opting for a .net extension can be a logical decision.

However, it’s essential to consider the nature of your business before selecting a domain extension. For instance, if you run an online clothing store, utilizing a .net extension might confuse your target audience and prove less suitable for your industry.

Typically, companies involved in network-based technology, such as internet service providers (ISPs) and email service providers, find .net extensions to be a fitting choice.

Due to its established popularity, businesses that encounter difficulties securing a .com domain often turn to .net as an alternative top-level domain.


The .org domain extension, derived from “organization,” was originally intended for non-profit entities. However, it is now accessible to individuals and businesses alike.

Although the .org extension is available to anyone, it is primarily associated with non-commercial purposes. Therefore, if you opt for this extension for your website, there is a possibility of creating a misleading impression or potentially alienating users. Nevertheless, .org can serve as a viable alternative to .com, as it is relatively easier to obtain and can capture attention. Additionally, it ranks as the second most popular domain extension.

One example of a websites utilizing the .org extension can include Craigslist.


When you hear the .co domain extension, it’s natural to associate it with Colombia, as it represents the country code for Colombia. However, it also carries the meaning of “company.” Obtaining a .co domain is relatively easier compared to securing a .com, similar to .net or .org extensions.

Nevertheless, choosing a .co extension has a slight drawback. It closely resembles a .com, which can lead to confusion when users search for your website. There’s a chance that they might end up on a competitor’s website with a similar name, assuming it ends in .com.

Overall, if the .com extension is unavailable, opting for a .co is a preferable alternative to a .net extension.


While .io domain extensions are commonly linked to technology businesses and startups, they are available for registration by anyone. The “io” in .io stands for input/output, making it particularly attractive to those in the tech industry.

One notable benefit of using the .io extension is its brevity, which reduces the likelihood of confusion with other extensions. Interestingly, in Italian, “io” means “I,” adding a unique and distinctive element to your web address.

However, it’s worth noting that .io extensions can be more expensive compared to other extensions due to their popularity among tech brands.

More Extensions To Consider

Here are some newer and popular domain extensions that you could consider using for your company:

  1. .site: This extension is versatile and can be used by artists, web developers, and anyone else. It has a pleasant sound, is easy to remember, and seamlessly integrates with the online landscape.
  2. .xyz: Surprisingly, .xyz extensions are among the most popular new generic TLDs, commanding a market share of 16.71%. If your preferred extension is unavailable, registering a .xyz extension can be a great alternative.
  3. .online: Adding an extension like .online to your domain name can make it more memorable, as it signifies companies with an online presence. It’s an excellent choice for starting a successful online business.
  4. .shop: If you’re launching an eCommerce business, using the .shop extension is a fantastic way to kickstart it. It conveys the concept of online shopping and is easy to type, ensuring high memorability.
  5. .info: Short for information, the .info extension is ideal if you’re planning to build an online community, whether it’s free or paid.

By exploring these newer and distinctive domain extensions, you can add a touch of creativity and originality to your domain name.

How To Choose The Best Extension

Now that we have covered the most popular domain extensions and their characteristics, let’s explore some tips to help you choose the best top-level domain (TLD):

1. Choose .com When Possible

As mentioned earlier, .com domains offer numerous advantages and dominate the web with over half of all websites using this extension. When deciding on the best domain extension, a .com should be among your top considerations. It is also a reliable fallback option if your desired extension is unavailable.

However, keep in mind that if using a .com requires a longer business name or compromises your branding, it may be worth exploring alternative extensions.

2. Make Sure It Aligns With Your Brand

Your website and domain extension are integral parts of your branding and reputation. Your choice of extension directly impacts how consumers perceive your business. Effective branding plays a crucial role in marketing success, and your domain name, along with its extension, contribute to building a strong brand identity.

Choose an extension that aligns with your brand values and resonates with your target audience. Clarity and coherence between your domain name and extension will help users understand and remember your website’s purpose.

3. Check For Availability

It is important to verify the availability of your desired domain extension, particularly if you have your heart set on a .com extension, which is often in high demand.

GoDaddy provides a convenient tool to check the availability and pricing of domain names. They offer a wide range of domain extensions to choose from, along with additional benefits such as domain privacy and automatic renewals. If your preferred domain is unavailable, you may have the option to negotiate with the current owner through a domain registrar, although this can come at a higher cost compared to registering an available domain.

4. Be Mindful of Your Location

Consider the location of your business and target market when selecting a domain extension. If your business primarily operates within a specific country, using a country code extension associated with that location can help establish a local presence.

Likewise, if you target local audiences in your marketing efforts, choosing a popular extension in your region can enhance your business’s relevance and visibility. By aligning your domain extension with your geographical focus, you can facilitate the success of your business.

Wrap Up

When aiming to build a strong online presence, it is advisable to opt for well-known domain extensions like .com and .net whenever possible. These established extensions have gained widespread recognition and can instill trust in your audience. However, embracing a newer top-level domain (TLD) can also be an effective strategy to stand out from competitors and showcase your uniqueness. For instance, if you have a specific target region in mind, country-code extensions like .us can help you localize your online presence and cater to a particular audience.

Once you have selected the ideal domain name, it is crucial to ensure that your website remains accessible at all times. This requires reliable hosting services that can guarantee the uptime and performance of your site. By choosing a reputable hosting provider, you can provide your audience with a seamless browsing experience, reinforcing their trust and engagement with your online presence.

If you would like to learn more check out our list of 12 Best Hosting Providers in 2023

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